Stratigic Allies

Essentails of Modern Marketing

The World’s first Marketing Book Around Market-specific Success Stories.

For the first time, the Iraqi edition of Essentials of Modern Marketing will be published in 2025.

Now, there is an opportunity for leading and fruitful corporations and businesses in Iraq and the Kurdistan region to join and share their success stories in this outstanding work via Strategic Allies Company as an exclusive partner of Kotler Impact in Iraq.

Prof. Philip Kotler

Philip Kotler is an American marketing Author, Consultant, and Professor
He is author of 90 books
Professor of International Marketing at the J.L. Kellogg School of Management For over 50 years.
He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and others.
He has lectured in Italy, Sweden, China, Japan, India, Indonesia, Australia, Mexico, Brazil, Chile, and many other countries.
Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.
He is known around the world as the “father of modern marketing.”

Essentials of Modern Marketing

Essentials of Modern Marketing book (EOMM) – Iraq edition

EOMM is one of the projects that Kotler Impact and Strategic Allies are collaborating on. It is the first marketing book in the world that focuses on market-specific success stories from a variety of nations all over the globe.

It is identified as the Marketing Management book for the 21st century and beyond. It’s the world’s first marketing book around market-specific success stories.