Market Research
Market Research & Business Developments is an independent strategic department within the Business Development Center (BDC) by Strategic Allies, established to support companies with advanced market intelligence, data-driven insights, and evidence-based strategic advisory.
The department serves as a research and insight hub for companies seeking to:
- Understand their markets deeply
- Reduce strategic and investment risks
- Strengthen competitive positioning
- Support long-term, sustainable growth
Built on academic rigor and real-world consulting experience, the department focuses on systematic data collection, in-depth analysis, and actionable recommendations that directly inform executive-level decision-making.
What We Deliver
Market Research and Business Developments will provide a wide range of high-impact services, including:
Market Research & Consumer Insights: We conduct structured qualitative and quantitative research to analyze market demand, customer behavior, industry trends, and emerging opportunities, supporting confident and informed business decisions.
Benchmarking & Competitor Analysis: We evaluate organizational performance against industry leaders and best practices, identifying strengths, gaps, and priority areas for improvement.
Strategic & Business Consulting: We provide research-backed advisory services across: Marketing & brand strategy, Sales & go-to-market planning, Human resources & organizational development, and Business and growth strategy
Data Collection & Advanced Analysis: We transform raw data into clear, decision-ready insights that support planning, problem-solving, and strategic alignment.
Product & Brand Development Support: We assist organizations in launching or repositioning products and brands through market validation, positioning analysis, and competitive assessment, ensuring decisions are grounded in reliable evidence.
Our Research Philosophy & Standards
Our department operates according to professional, academic, and ethical research standards, ensuring:
- Objective, unbiased analysis.
- Respect for confidentiality and intellectual property.
- Clear separation between research, advisory, and operational execution.
- We focus on research, insight, and strategic advisory, while complementing, rather than duplicating, the training, consulting, and operational services of the BDC.
Who We Serve
Our services are tailored for decision-makers who require clarity, credibility, and strategic confidence. We work with:
- Family-owned and corporate businesses.
- Holding groups and investment entities.
- International companies entering Iraq and the region.
- Financial institutions and banks.
- Development organizations and professional bodies.
Strategic Value for Clients
Our research and advisory services support:
Market entry and expansion decisions.
Investment feasibility and risk assessment.
Strategic repositioning and turnaround initiatives.
Long-term growth and sustainability planning.
By integrating research with strategy, we help organizations move from assumptions to evidence, and from evidence to action
Our Role within the Business Development Center
As part of the BDC by Strategic Allies ecosystem, the department:
Provides research and insight support for consulting and training programs
Collaborates on joint projects requiring data and market intelligence
Strengthens the credibility and effectiveness of BDC initiatives
Contributes to delivering end-to-end business development solutions
Let’s Talk Strategy
Let’s Talk Strategy Corporations seeking research-driven clarity, competitive advantage, and sustainable growth are invited to engage with the Market Research & Business Developments Department for a confidential strategic discussion.
Contact Us
Feel free to say hi! and It's easy to find us around
+964 774 055 25 25
Phoenix tower, level 12, office 1210,
Erbil, Kurdistan Region, Iraq